Programmatic Marketing Resources in Michigan

What is Programmatic Marketing?

Programmatic Marketing can set your local business apart from others by using an automated bid strategy to reach the top of a search query. When done correctly, this will result in higher conversions, higher CTR (Click Through Rate). higher ROI (Return on Investment), increased brand awareness and more! For a more in-depth explanation, check out this article from Forbes here. Programmatic Marketing Resources are available across the country, including right here in Michigan! Keep reading to learn how it can help your business and some great resources that are available!

How Will it Impact YOUR Local Business?

Programmatic Marketing allows for a business to narrow down their target market, which is ideal for local businesses. Platforms such as Google Ad’s allow businesses to use factors such as location, demographics (age, income, etc), language, and psychographics (interests, activities, etc). Filtering based on these factors allows for the ad to reach an audience that is more likely to convert for the business (conversion can be an online sale, a lead, or an increase in in-store traffic).

These ads can appear in search or on various websites. They appear in search under the “sponsored” section in Google. Google Ad’s allow for a standard or accelerated delivery of the ad’s. Standard will periodically turn the ad on and off throughout the day and accelerated will spend the ad budget much quicker. Ads will appear on various websites when set up through display and are targeted through the same factors as search. Display ads, however, are used to create brand awareness, not conversion. This article by Crowdspring goes more in depth on the benefits of display.

Resources Available

There are many programmatic marketing resources in Michigan and online platforms that are available to use including Pubmatic, MeidaMath, Google Ad Manager, AdRoll, and more! These platforms will all allow you to run efficient and targeted ad campaigns.

While these are all online resources, there are in-person resources available too. In person ad agencies in Michigan include Bold Media Marketing and Advertising, ShiftDigital, and KarmaJack. These agencies will take your local Michigan business to the next level by creating a programmatic ad campaign.

Want More? Click the Link Below!

Want to know how to set up a Google Ads Search Campaign? Check out the link below to learn how!

Beginners Guide For Building YOUR Google Ads Search Campaign