Category: Uncategorized

When starting a restaurant, you want to get your name out there and there are many methods of doing that, such as billboards, social media, word of mouth, etc, to increase traffic in house. When creating a website, the main goal is to gain traffic on the website (obviously). To…

SEO (Search Engine Optimization) can be split into two different parts: Onsite and Offsite. Knowing the difference and importance is imperative to ranking for keywords to gain clicks and conversions for your website. This article, however, will focus on tips and tricks that you can use on YOUR website. To…

Every business owner wants to build a brand that is nationally recognized like Nike or Apple. While reaching this level of success isn’t feasible for a local coffee shop or a small restaurant, creating a great brand will help separate YOUR business from the competition. Building a brand starts with…

With the holiday season right around the corner, businesses want to make their products are as visible as possible. Businesses are spending thousands of dollars on various commercials, radio ads, and more. Using Google Shopping Ads is a great way for YOUR small business to compete with bigger companies this…

Google Ads is a great way to gain more traction on your website. Google Ads has different options to create ad campaigns such as Search, Display, Video, Shopping, and Mobile. This post will give a beginners guide on setting up your ad as well as maintaining it. Basic Metrics When…

Over the past couple years, the passing of the Name, Image, Likeness (NIL) legislation has allowed for athletes all over the country to make money on themselves. This can include brand deals, endorsements, social media, and much more. The possibilities are endless when it comes to NIL. Examples of an…

Hello everyone! My name is Ben Shute and I am a Senior at the University of Michigan – Dearborn. I am studying Marketing and pursuing a position in the sports industry. When not doing school or working as a Bikes and Fitness Lead at Dicks Sporting Goods I like watching…